NY State Passes Overhaul Of Broker Advertising Rules

The New York State Board of Real Estate voted on April 24 to approve an eight-page set of new regulations, replacing outdated guidelines from 1994 that covered a mere two pages.

The main impact of the new rules will be to clarify advertising in the age of the Internet, as well as how to define and describe teams in relation to brokerage firms, real estate insiders said.

For example, brokers, salespersons and teams are permitted to have their own websites, but their supervising broker must authorize the sites, and remain responsible for the content.

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